The drive home segment on Vega was simple but satisfying for this relatively new radio station. Hosted by Wilbur Wilde who made his name on ‘Hey, Hey It’s Saturday’ playing the saxophone and also featuring in such bands as OL’55 and ‘Skyhooks’, Wilde was straight forward and uncomplicated for the drive home.
Aimed at the ‘baby boomers’, aged 40 – 60, this three hour segment plays on average ten songs an hour, which is a lot compared to others stations in this timeslot. Instead of mostly talkback Wilde’s style is a mix of quizzers, interviews, some talkback but mostly easy to listen to music. This plan and simple strategy is in an effort to try and compete with other radio stations targeting the same demographic, like 3AW and Radio National which mostly consists of talk back.
Overall while listening to Vega 91.5, it is an easy to see why this 2 year old station is growing in ratings after a rough start but will hopefully continue to develop in popularity.
